.2024 has actually been an unpredictable year for adtech funding.U.S.-focused adtech startups, the moment familiarized to snagging billions in financial backing annually, have actually raised almost $360 thousand up until now this year, placing it on course to become the industryu00e2 $ s slowest year in over a years, every Crunchbase data. That downturn is due to market concentration, heightened regulatory tensions, and economic uncertainties.ADWEEK spoke with five VCs who continue to invest in adtech firms, even with these difficulties, concerning what they are actually trying to find as well as what they prevent. Possibly unsurprisingly, these entrepreneurs are actually targeting chances in privacy-focused modern technologies and industry-specific places like linked television.